The Full Noise

And yet another Facebook app is realised for iOS.

After the release of the ‘Pages’ app in the last few days, this most recent app came as a bit of a supirse for me at least. Obviously it has been in the works for quite some time and is in no small part related to the aqquisition of Instagram.

I personally think the Instagram purchase was a defensive move more than anything.

So how is the app?

Fisrt impressions - It’s good. It seems to have had more thought go into it than any of the other Facebook apps.

I was a little suprised for some reason to open straight into a stream of all the photo’s from my personal facebook feed. I{‘m not sure what I was expecting exactly, but probably the camera or camera roll, ready to upload my own pic to FB.

That said It ss very familiar to a user of other social photo apps like Instagram, picplz or even the Tumblr app.

The feed easily slides down to reveal your camera roll and the option to take a shot with your camera and upload. I’m impressed with the ability to select multiple images to add to one post and crop and add a filter to each image on the fly.

The filter functionality is nice and simple, very similar to instagram though with less dramatic filters at this stage.

Final thoughts

I’m imporessed with this first offering, and I think it is their best app so far.

I am however seriously wondering about the fragmentaion of Facebook on iOS with all the new apps available. It is getting hard to know which one to use when. I’ll be interested to talk to users to see how this pans out.

Posted via email from The Full Noise

“You can either Stand Out or fit in, but not both” Seth Godin
 

Here is the thing…
 
Right now (yes today) you have two choices…

1. Keep using the same tired old marketing strategies you are currently using, you know the one’s I am talking about that are constant drain on your wallet and major source of frustration.

Or…
 
     2.  You can embrace the technology that is available, start marketing a whole lot smarter, all while providing your customers with a vastly improved level of service that will have them raving about you to all of their family and friends!
 
The choice is yours!
 
Just imagine this for a minute. It’s Monday night, and you are running your now weekly webinar where you have 50 plus keen prospects on the line, eagerly waiting to learn more about your products and services.

You weekends are now filled with trips to the beach, dinner out with your spouse, and spending time with your kids.

So what has changed? How come you have all of this spare time on your hands all of a sudden? I mean ever since you went into business it has been a full time battle just to keep prospects coming through the door. Right?

Well the difference is that little thing called a webinar. Instead of just selling one to one week after week, you are now selling to 50 plus people all at once. Your competition is tearing their hair out, they just can’t work out why you are selling products hand over fist, whilst they are still struggling along trying to sell one on one.In all seriousness, that is the reality of using webinar’s. You may not get a crowd on your first few presentations, (and that is all a webinar is, an online presentation) but if you deliver value consistently, the word will quickly spread.

So by now you are literally itching to learn more, and this is what we are going to teach you on this week’s podcast.

 

• Why webinars are such a powerful selling tool
• What to teach so that you attract targeted prospects
• How to create your presentation
• How to turn your webinar into an info product, that you can use to generate leads
• How to promote your webinar
• How to use webinars to build that vitally important email list that we talked about in an earlier episode
• Plus we are going to tell you where to get a free account, that will host 200 people, and it’s so simple to use you can run your first webinar tonight!

I can’t believe I am actually doing this but as promised, here are the first video’s that we had a crack at creating. After listening to the podcast, you are guaranteed to kick off on a better foot!

Get over to anymeeting and get started now

Posted via email from Local Social Business Show

I remember a few years ago, I was having a conversation with a close friend who was describing a tv ad to me. We were laughing discussing how it was sucha great, entertaining concept that anybody who watched tv at the time would remember.

My firend said it was one of the best ads he’d ever seen.

But, I asked one simple question which turned the whole conversation upside down:

Who is the ad marketing?

Neither of us knew who the hell the company was, or what they sold. (turns out it was for the local lottery).

The takeaway from this post? Forget about ‘creativity’ and make sure your marketing talks to your target market and tells them what you sell and how to get it!

The only awards a successful marketer needs is are sales.

I love this infographic by Copyblogger

Like this graphic? Get more creativity and content marketing tips from Copyblogger.

Posted via email from The Full Noise

If you want more interaction on your Facebook Business Page, then we have some great news for you!

There is a quick and easy way to make it happen, and yes you can do it today!

 In this episode we take a look at some testing that we both personally performed with images, where in some cases our interactions increased 100% on our Facebook Pages.

I know what you are thinking! I can’t take a photo to save myself. Don’t worry we have you covered.

The good news is that there are numerous filter options that you can use to make an ordinary photo STAND OUT.

But uploading pictures is all well and good, what we really want to know is can we turn these interactions into leads, and cashflow?

After all it’s no good just throwing up random photo’s and hoping for the best, you want to get some results right?

Well you are going to have to work to a plan, and have a very specific purpose for the photo’s you upload.

Anyway we cover all of this and a whole lot more on the show. So grab a beer, coffee or what ever else you drink, and get ready to take some notes. Because this show is jam packed full of ideas you can use today!

 Below are the notes from the show with all of the resources and links mentioned

Alternative traffic is becoming very important, check this post the parasite killing your business.

The Parasite killing your business

Interaction!!!

Facebook Photo InteractionsWhenever new sites like Pinterest appear, people go oh no something new I have to learn. You might need to learn a few new tech things, but these same principles always apply

• Don’t just Follow or Like anybody
• Stay on topic, the more narrow your focus the better
• Quality beats quantity
• Add Value

Only share, share worthy content

As always we bring these Social Marketing Ideas back to a real world bricks and mortar business.

This is how it would work for a…. Wait for it, it’s highly exciting… Panel beaters

Content - what to share

• Car shows
• Tricky jobs
• Educate, area’s prone to rusting
• Unexpected
• Behind the scenes
• Comics
• Inspirational quotes

How to make images - where to get?

Note - be cool. Don’t steal other peoples images (attribution)

 
Doesn’t have to be a photo - Screenshots, drawings, slides, infographics, QR codes

Tools to create captures - Jing, skitch, Computer has a “print screen” option,

Mobile camera - take heaps of pictures
 
Infographics

 
Oatmeal blog, like infographic - The Oatmeal Blog

How to use photo’s as a lead generation tool

• Post blog and then share the image from the post
• Pinterest, pin from your blog with the link back, be specific and stay on topic.

Smart Phone Apps for taking Photo’s

• Instagram
• Awesome Photo
• Flickr

Sharing blog posts on Facebook (esp infographics) by taking a screenshot of the main image and add the page link to the photo description.

Services (where to share)

Instagram
Facebook
Flickr
Photobucket
Panaramio
Pinterest
Posterous
tumblr
Website or blog
Twitter
Google+

Software

Alternatives to Piknic

 

 

 

 

 

 

Posted via email from Local Social Business Show

Great tip from 1930’s advertising legend Robert Collier.

Posted via email from The Full Noise

Posted via email from The Full Noise

So a Kiwi, a Pom & and an Aussie walk into a bar. Actually they all did a podcast together, but just doesn’t have the same ring to it!

Stop it Beanie, get on with the post.Things are really starting to ramp up on the Local Social Business Show podcast, and this week we were very fortunate to have our very first guest, Kate From Kate Coote P.A. Plus.

The theme for the show was Social Media is a team sport, well actually not just Social Media but business in general is a team sport.Today we will give you some key strategies that you can take away and use immediately to find yourself a team of quality business owner to work with which in turn is going to give you exposure to a much wider audience, with the aim of growing your business.

We also take a look at a number of real life case studies where businesses are working together to generate more leads and sales, as well as drive down their marketing costs, all by working a whole lot smarter.And of course at the end of the podcast is some action steps to get you started building your own team.

So grab a coffee (or beer) set aside a good hour to listen and get an action plan together, and we will speak soon.

 Just before we go, a huge thank you to Kate Coote for being our first ever guest on the show! 

Some links from the show:

• Onzamap
• Hashtag for #AbelTasman
• Blenheim Local Loop map

You can find Kate online at the following placesKate on Facebook

Kate on Twitter Kate’s Website

 

Posted via email from Local Social Business Show

Posted via email from The Full Noise

Christmas in April! I know what you must be thinking, the boys are out of their minds!

Now we aren’t, in fact if you don’t want to held over the barrel and charged premium price for your advertising this Christmas, then you better listen to this episode right now!

You see most businesses leave it far too late to have any sort of a successful Christmas promotion. But that isn’t going to happen to you this year because what you are going to learn in this episode is how to build your own list of Red Hot Buyers that you have already primed ready to go when you decide to release your Christmas offers.

As well as learning how to test and tweak your offers long before your competition even starts thinking about Christmas, we are going to teach you how to target and corner your own Niche just like Underwater Dog Photography.

When you combine your Niche with a yearly marketing calendar, you are going to find yourself with an ongoing list of offers that your market just can’t resist!

As Beanie heard Pete Godfrey say on Facebook recently….

If you want to make more money, make more offers, more often!

You can check out Under Water Dog Photography here to get  a handle on what we are talking about!

Posted via email from Local Social Business Show