Most businesses focus on two things to
Attempt to make their card stand out - colour and design.
But, there is one sense that very few business cards appeal to - touch!
Appealing to touch activates another sense in your recipient’s brain, increasing the likely hood they will remember you.
An excellent way to appeal to touch which also looks great is creative embossing of your cards.
Check out 58 more clever attention-grabbing. Examples of embossed business cards over on Web designer wall: http://webdesignerwall.com/trends/60-beautiful-creative-embossed-business-cards